McNamara's Impact on Ford 280s
Episode 280s McNamara's Impact on Ford
In 1946, as Henry Ford II grappled with the chaos his grandfather had left behind, the company lost a staggering $85 million (about $1.4 Billion today) within eight months. Enter Robert S. McNamara, the brightest star among the Whiz Kids – a group of ten highly educated and ambitious men who had worked together in the U.S. Army's Air Force. Together, they breathed new life into Ford Motor Company.
Did Henry Ford II seek the brilliance of General Motors' Alfred P. Sloan when he named Robert S. McNamara as president of Ford Motor Company? As GM's dominance grew in the 1920s and '30s, Ford aspired to surpass them. McNamara, a non-Ford family member, infused modernity into the company like an invigorating breath of fresh air. However, while Sloan sculpted the contemporary automotive corporation, McNamara embodied a sterile, numbers-driven manager.
Both Sloan and McNamara were modern managers; however, McNamara was cold and distant—a bean counter who prioritized statistical analysis over product innovation.
As Ford's fortunes were resurrected, Henry Ford II savored an additional triumph – in 1957, Ford outsold Chevrolet for the first time in over two decades. Observers noted McNamara's quick adaptability and his establishment of robust financial controls but struggled to pinpoint a lasting legacy.
McNamara's ascent to Ford's presidency symbolized the rise of the modern manager, but would he be considered for such a position today? Doubtful. The legendary Robert Lutz should remind us that product reigns supreme. Today, bringing in someone without strong industry experience is risky.
In 1960, McNamara retired from Ford, less than a month after becoming President, to accept President John F. Kennedy's invitation to serve as Secretary of Defense. He remained in this post after Kennedy's death to support President Lyndon B. Johnson during the tumultuous Vietnam War era. Through war and peace, Robert S. McNamara's sharp intellect and sense of fiscal responsibility helped preserve Ford Motor Company during a time of crisis.
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