Announcing Car of the Year 1990 It Happened Today January 4, 1990 328s

Welcome back to another episode of It Happened Today, your go-to destination for all things automotive history! Today, we're taking a trip down memory lane to January 4th, 1990, when the automotive world was buzzing with excitement. Why, you ask? Because that's the day Motor Trend magazine officially announced their Car of the Year!

Host: That's right! The Lincoln Town Car made history as the first luxury sedan to clinch this prestigious title in a whopping 38 years – in 1952 Cadillac Motor Division had wone the award. Can you believe it? Today, we're diving deep into the archives to relive that groundbreaking moment. But first, let's set the scene.

The year is 1990. Outside the North American International Auto Show at Cobo Hall in Detroit, Michigan the streets are lined with sleek sedans, and the automotive world is craving innovation. Enter the Lincoln Town Car, a true symbol of luxury and sophistication. It wasn't just a car; it was a statement.

So, why did Motor Trend crown the Lincoln Town Car as the Car of the Year? Well, it wasn't just about its elegant design or its powerful engine; it was about a perfect blend of style, performance, and innovation.

"Introducing the Lincoln Town Car - where luxury meets the open road. With its V8 engine purring beneath the hood and a cabin fit for royalty, the Town Car redefines the driving experience. Smooth, powerful, and undeniably sophisticated – the 1990 Car of the Year!"

It was a game-changer! The Town Car wasn't just a car; it was a symbol of luxury and success. Winning the Car of the Year was well-deserved recognition for its exceptional design and performance.

Now, let's fast forward to January 4th, 1990. The anticipation in the air is palpable as Motor Trend magazine reveals its Car of the Year. Drumroll, please...

And there it is – the Lincoln Town Car takes the crown! The first luxury sedan to do so in nearly four decades. The automotive world is abuzz with excitement, and Lincoln enthusiasts are undoubtedly celebrating this historic moment.

The Lincoln Town Car's victory in 1990 was more than just an award; it was a testament to the timeless appeal of luxury and the innovation that defines the automotive industry.

Well, there you have it, folks! A trip back in time to January 4th, 1990, when the Lincoln Town Car stole the spotlight as Motor Trend's Car of the Year. Stay tuned for more automotive history and here on It Happened Today. Remember to share us with a friend, give us a like, and subscribe to the No Driving Gloves podcast…Until next time, drive safe and enjoy the ride!